Social Media at SFU for Spring 2012 (BUS 450)
SFU Beedie will yet again offer “Social Media and Business” in the Spring of 2012. This time, however, it will be called BUS450. This course was offered for the first time this semester (Fall 2011) with Jan Kietzmann and Myself as the co-teachers. The course will be in a relatively similar format in the Spring.
One thing to note – currently, BUS338 is a pre-requisite in the SFU System. Please note that you do not need BUS338 to take BUS450. Please e-mail your business advisor to enrol in this course if you’re unable to do so on goSFU because of the pre-req.
In BUS450, topics will introduce and discuss “social” frameworks (e.g., reciprocity and fairness), concepts (e.g., community building, conversation curation, virality), and Social Media ethics, terms, tools and techniques (e.g., for measuring and monitoring activity and ROI). There is a direct involvement from industry experts in this course as guest speakers. Together, these will provide a well-rounded perspective for Social Media newcomers and experts alike. For students with relevant experience, Bus450 will be an opportunity to reflect, question and improve their own approaches to managing Social Media.
As always, we’re very open to feedback and any recommendations that you may have! Comment here if you have any questions as well.