Game Mechanics presentation by SFU Students

“By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application.”

SFU Beedie will yet again offer “Social Media and Business” in the Spring of 2012. This time, however, it will be called BUS450. This course was offered for the first time this semester (Fall 2011) with Jan Kietzmann and Myself as the co-teachers. The course will be in a relatively similar format in the Spring.

Invoke Media recently interviewed me on my thoughts on incorporating Social Media in the classroom. I had a few things to say.

Here’s a presentation from a Group in the BUS 495 Social Media class. The presentation does a great job at highlighting lessons learned from both good and bad examples of Social Media Branding. There is a more in-depth discussion about Social Media branding happening at http://www.bus495.com

Discussions from our First Week of BUS 495 – Social Media and Business

The key differentiator here is the idea that creativity isn’t all about fun and imaginative ideas, but it’s about having Solutions to Problems. The most creative person, is a person that can find solutions to the problem they are attacking. The more effective your solutions, the more creative you are.

Finally, Simon Fraser University is bringing a course to the undergraduate students that’ll explore Social Media and its influence on business. And… I’ll be one of the Instructors alongside Jan Kietzmann. It’ll be a fun course, with lots of discussions and project applications.

I’m beginning to see the strengths and weaknesses of this ecosystem. One awesome person I’ve recently met is Danny Robinson of BCIC. He’s taken the challenge of promoting the strengths of BC’s tech ecosystem, while providing solutions to our weaknesses. His goal: To make BC the best place to start and grow a tech company.

We released our QuikPiq beta earlier this month to a few people to test it out, and it has definitely grown since then. It’s being used to get opinions from what dress to buy to which phones to get.

It started off with a simple mission, to teach young adults the benefits of being environmentally friendly.

I had heard of an idea of turning street Banners into Bags, but how would I adopt it for our mission?

Then one day in March 2009, it clicked. We decided to source banners, bring the banners to high school sewing classes, deliver a workshop on environmental sustainability, and the students would turn turn these banners into beautiful tote bags. After the bags are done, they could either use, sell or donate the bags. The SIFE Banner Bags program was born.